Our Privacy Commitments

Safeguarding your privacy is important to us at Edison. We practice privacy by design. You trust us with your email, contacts and other important data, and that’s not something we take lightly.

1. No ad targeting.

We never track you for ad targeting. Whenever possible, we prevent other businesses from tracking you when you use our services.

2. Transparency is important.

We strive to be as clear as possible about our business practices.

3. Security is paramount.

Our services are protected by one of the world’s most advanced security infrastructures. Information in our care is safeguarded by multiple layers of security, including AES 256 encryption.

4. We keep mail private.

We never share your email messages with third-parties, unless required by law.

5. Local storage.

We store as little of your email on our servers as possible to minimize the amount of data about you that could potentially be compromised if a breach were to occur. We have invested in complex technologies to transfer the most of your mail message between your handset and your mail provider so that these messages are not in our cloud.

Any data we do collect is used for only three purposes: 1) to provide you with the best service possible, 2) to perform research on new features for our users, and 3) to create aggregate ecommerce trends.

While this page is intended to give you an overview of our approach to privacy as well as a high-level review of our data collection and usage, we would encourage you to read our entire privacy policy to learn more about the data we collect and how we use, share, and protect it.

How We Use Data: An Overview

To provide our services, we collect certain personal information, including your email address, which is never shared, unless required by law. The data we collect when you connect your email account to our app allows us to provide our services like new mail notifications, shipment tracking, travel alerts and streamlined contact list management.

To keep our services free for you to use, we collect and store information from commercial messages such as promotions and receipts. We always remove any information that identifies you personally (emails, names, addresses). We aggregate the data for research about ecommerce trends or allow the data to be used only for aggregate reports. These aggregated reports are used by businesses that purchase our Trends product. We prohibit businesses from tracking or advertising to any users individually, and from using the information for any purpose other than understanding ecommerce trends. You can see and access examples of the aggregated research we develop at Edison Trends.

You Decide What Data is Associated with Your Account

You control what data Edison can collect and store, with options to delete your data or to opt-out of our Trends product. Keep in mind that the data we save from your account makes features like real-time travel alerts, package tracking, and the ability to one-click unsubscribe from junk possible. To review your choices and controls, visit our privacy policy.

How We Use Data: What’s in it for You?

Our data collection practices allow us to improve services for you. Here’s an overview of your benefits from how we use data.

Free ongoing use of our amazing apps. We believe that you should not be charged for the apps you need and love. And we are constantly working to offer you more intelligent features to get the most out of our apps. The fastest notifications. The smartest replies. The easiest experience.

Control over your data. We are a company that puts consumers first and we mean it. That’s why we put control in your hands to delete stored data or opt-out of our Trends product anytime, without losing any of the functionality you love. Keep in mind, our data collection practices allow us to keep offering you the Edison apps you love, for free.

We never track you for ads. We never collect your information to target you personally with advertising. Our data collection is focused on purchase-related information that does not identify you personally and is only used to improve our services and create aggregated research.

Trends Research. The aggregated research we create (see examples of what it looks like here) is for you, researchers, and businesses so they can offer more competitive products and services.

Your Security Comes First

If your data is not secure, it is not private. That is why we make sure that all Edison services are protected by one of the world’s most advanced security infrastructures. We are always working to develop new ways to keep your data safe.

The Edison Mail app comes with a built in capability of blocking read receipts so senders can never know you opened their mail.

Intelligent features like Touch ID and Face ID protection, are built into our apps to help preserve your privacy.

Our Email App's Security Assistant monitors recent data breaches that have affected other popular apps and services that you might use. By viewing the Security Assistant folder in the Email app, you can quickly see if any of your mail accounts are currently compromised with just a few taps.

Edison Software’s Privacy Certifications

TRUSTe by TrustArc has verified Edison’s privacy practices against TRUSTe Privacy Standards using a combination of technical and manual methodologies and company self-attestations. Best-in class TRUSTe Privacy Certifications help businesses establish and maintain strong privacy management practices consistent with a wide range of global regulatory and industry standards. Learn more at Truste.

The European Union’s General Data Protection Regulation (GDPR) expanded regulations on the collection, processing and movement of the personal information of individuals. Edison is currently GDPR compliant and and makes certain that consent is provided to collect the data we receive.

Additionally, Edison Software is currently Privacy Shield compliant.

Edison is also in discussions with the leading privacy experts at Harvard University to ensure our practices are always in the best interest of consumers.


This page is intended to give you an overview of our approach to privacy as well as a high-level review of our data collection and usage, we encourage you to read our entire privacy policy (effective date: July 3, 2018) to learn more about the data we collect and how we use, share, and (more importantly) protect it.